Browsing Department of Business Studies by Author "Hurombo, Brighton"
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Critical issues in destination (re)branding: Evidence from Zimbabwe’s national tourism organisation
Hurombo, Brighton; Muzondo, Noel; Kaseke, Nyasha (University of Zimbabwe, Faculty of Commerce, 2014)Zimbabwe went through an unprecedented political and economic crisis between 1999 and 2009 which had severe effects on its tourism and other productive sectors. The main objective of this study was to identify the critical ...

