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Marketing managers' perceptions of the applicability of Ashridge mission model to organisations in Zimbabwe
(University of Zimbabwe, Faculty of Commerce, 2013-09)
Mission statements are an important component of marketing audits and marketing plans.
Campbell and Yeung's Ashridge mission model is one of the methodologies suggested in
academic literature for use in the analysis and ...
Deposit-attracting strategies in the financial sector in a multi-currency setting: The case of commercial banks in Zimbabwe
(University of Zimbabwe, Faculty of Commerce, 2013-09)
Banks in Zimbabwe are facing challenges in attracting deposits from customers due to several
reasons. The banking sector has implemented a wide range of strategies in a bid to attract
deposits. These strategies can be ...