https://hdl.handle.net/10646/88 2026-04-09T23:45:43Z 2026-04-09T23:45:43Z Phiri, Caleb Muponda, Godfrey https://hdl.handle.net/10646/3242 2025-12-12T01:10:35Z 2016-01-01T00:00:00Z

Public confidence and its impact on the performance and stability of banks in Zimbabwe Phiri, Caleb; Muponda, Godfrey The study sought to assess the factors determining public confidence and its impact on the performance and stability of banks in Zimbabwe. Empirical data was obtained through the administration of questionnaires to 131 respondents. The study findings were that public confidence in the banking sector was low and it was affected by a number of factors. The study concluded that the low public confidence significantly impacted the performance of banks in Zimbabwe. The study recommended the restoration of the role of the RBZ by capacitating its regulatory, supervisory and monitoring role in the financial sector, strengthening of corporate governance in the banking sector and the review of compensation offered to depositors by the Deposit Protection Corporation.

2016-01-01T00:00:00Z Muzondo, Noel https://hdl.handle.net/10646/3237 2025-12-12T01:08:14Z 2016-01-01T00:00:00Z

Modelling consumer behaviour conceptually through the seven Ps of marketing: A revised theoretical generic consumer stimulus-response model Muzondo, Noel Hypothesising in the marketing stimuli component of existing consumer stimulus-response models is limited to the traditional four Ps of marketing—i.e. product, price, promotion, and place. This underplays the important role played by the soft elements of marketing — i.e. people, processes, and physical evidence — in shaping consumer behaviour. The significance of the three soft Ps is recognised in emergent specialist marketing literature such as corporate identity, branding, relationship marketing, services marketing and selected generic marketing and consumer behaviour literature. This paper reviews two seminal complex and eight simplified frameworks of consumer behaviour, alongside the above-stated literature, to conceptually validate the notion that the soft elements of marketing influence customer response in both tangible goods- and service-dominant sectors. Leading academics have insisted on interpreting the soft Ps of marketing as relevant to service organisations only, notwithstanding the growing evidence that the Ps are also suitable to manufacturing firms. Accordingly, the theoretical implication for this paper is that; the marketing stimuli component of consumer stimulus-response models should be modified to include the soft Ps. This implies that marketers, regardless of the sector they work in, should apply the seven Ps of marketing to craft responsive operational marketing strategies. Consequently, the paper proposes a revised theoretical generic consumer stimulus-response model that encompasses the soft elements of marketing.

2016-01-01T00:00:00Z Hurombo, Brighton Muzondo, Noel Kaseke, Nyasha https://hdl.handle.net/10646/2864 2025-10-02T01:15:31Z 2014-01-01T00:00:00Z

Critical issues in destination (re)branding: Evidence from Zimbabwe’s national tourism organisation Hurombo, Brighton; Muzondo, Noel; Kaseke, Nyasha Zimbabwe went through an unprecedented political and economic crisis between 1999 and 2009 which had severe effects on its tourism and other productive sectors. The main objective of this study was to identify the critical issues Zimbabwe needed to address to re-brand itself as a competitive tourist destination since the subsiding of the crisis in March 2009. Data to fulfill the study's objective was gathered through a questionnaire administered to employees of the country's national tourism organisation, the Zimbabwe Tourism Authority. Six critical issues that influence nation re-branding were extracted from the data using principal component analysis. The tentative managerial implication of the paper was that Zimbabwe needed to consider the six key issues in its tourism destination re-branding effort. The academic implication of the study was that the issues need to be further empirically tested with data from representative samples of respondents drawn from a wide range of stakeholders in tourism destination marketing.

2014-01-01T00:00:00Z Muponda, Godfrey https://hdl.handle.net/10646/2846 2025-12-14T01:09:47Z 2015-01-01T00:00:00Z

Exploring the root causes of the de-industrialization of the Zimbabwe's manufacturing sector (2009-2014) Muponda, Godfrey Capacity underutilization is often cited as evidence that Zimbabwe's manufacturing sector is undergoing a process of "de-industrialization". This study proposes that this process can be traced to two interrelated factors: competition from imported products as a result of the dollarization of the economy and the undercapitalization of the firms. The purpose of the study was to measure the extent to which manufacturing firms in Zimbabwe can be said to be "undercapitalized" and to trace the source(s) of capacity underutilization. The study used published financial statements of a stratified random sample of eighteen manufacturing firms listed on the ZSE and concluded that Zimbabwe's manufacturing firms were operating on an aged asset base and were using an inappropriate competitive strategy. This strategy needs to be consciously reversed and new capital needs to be attracted using a modified form of "venture capitalism".

2015-01-01T00:00:00Z