My intensive literature search on the application of Eisenhardt’s (1989) eight steps of building theory from case study research revealed that no-one had tried out the process in Africa. Further evidence suggested that ...

This article is a derivative of my doctoral thesis at the University of South Africa’s (UNISA) School of Business Leadership (SBL) from 2001 to 2003. The electronic version of the thesis is available on the Unisa Institutional ...