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An investigation into the factors affecting mobile banking adoption in Zimbabwe

Show simple item record Nyamasve, John Shingai 2019-03-25T12:19:47Z 2019-03-25T12:19:47Z 2018-05
dc.identifier.citation Nyamasve, J. S. (2014). An investigation into the factors affecting mobile banking adoption in Zimbabwe (Unpublished master's thesis). University of Zimbabwe. en_US
dc.description.abstract As mobile technology has become an increasingly important element in the services industries, managerial interest in understanding pre and post-adoption user perceptions of customers as adopters has led to a call for more academic research.This empirical study sought to investigate the factors affecting mobile banking adoption in Zimbabwe. It also sought to ascertain the applicability of the extension of the Unified Theory of Acceptance and Technology Use (UTAUT2) model to explain mobile banking adoption in Zimbabwe. A qualitative in-depth interviewing design was adopted to gain knowledge and understanding on mobile banking adoption among users in Zimbabwe. Through purposive sampling,fifteen in-depth interviews were conducted to obtain data from respondents. The data were analysed using thematic analysis and discussed. The results indicated that cost, facilitating conditions, security, hedonic motivation, and facilitating conditions affected users’ intention to adopt mobile banking while performance expectancy, social influence and market awareness were the major factors affecting adoption. It was therefore recommended that service providers must improve customer awareness through intensive advertising and utilise current customer base to spread awareness thus improve uptake. This study also provides a basis for further refinement of frameworks to predict technology adoption, in particular the inclusion of loyalty as a predictor of behavioral intention in Zimbabwe. en_US
dc.language.iso en_ZW en_US
dc.subject Mobile money transfer en_US
dc.subject Internet banking en_US
dc.subject Mobile banking en_US
dc.subject Mobile technology en_US
dc.subject Mobile banking adoption en_US
dc.title An investigation into the factors affecting mobile banking adoption in Zimbabwe en_US
dc.contributor.registrationnumber R128573M en_US Chidakwa, Arnold Mandizvidza Zimbabwe en_US Graduate School of Management en_US Faculty of Commerce en_US University of Zimbabwe en_US MBA en_US Master of Business Administration en_US Thesis en_US 2014-08

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