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dc.creatorMsipa, G.C.
dc.date.accessioned2015-08-03T14:08:39Z
dc.date.accessioned2015-12-08T10:55:39Z
dc.date.available2015-08-03T14:08:39Z
dc.date.available2015-12-08T10:55:39Z
dc.date.created2015-08-03T14:08:39Z
dc.date.issued1975-03
dc.identifierMsipa, G. C. (1975) The African Retail Market. Rhodesia Journal of Economics (RJE) vol. 9, no.1, (pp. 15-20.) UZ (formerly University of Rhodesia), Harare (formerly Salisbury) : Rhodesia Economic Society.
dc.identifierhttp://opendocs.ids.ac.uk/opendocs/handle/123456789/6645
dc.identifier.urihttp://hdl.handle.net/10646/2276
dc.description.abstractIn the context of this paper, the African Retail Market refers to the demand for consumer goods by Africans in both the rural and urban areas of Rhodesia. It is also accepted that DEMAND is a function of population growth, income and climatic conditions. These factors have a cumulative effect on the volume and quantity of goods demanded and they determine in varying degrees the value and potentiality of the African market. In other words, we set out to examine the participation of 6 million black people in the economic life of this country, by trying to find out their purchasing power, their purchases and from whom they make the purchases. In this market the majority of consumers are in the low-income group, whose propensity to consume is higher than their propensity to save.
dc.languageen
dc.publisherRhodesian Economic Society. University of Rhodesia (now University of Zimbabwe.)
dc.rightshttp://creativecommons.org/licenses/by-nc-nd/3.0/
dc.rightsUniversity of Zimbabwe (UZ) (formerly University College of Rhodesia)
dc.subjectParticipation
dc.subjectTrade
dc.titleThe African Retail Market
dc.typeArticle


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