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Title: Usability of Eisenhardt’s Process in the Emerging Economy of Zimbabwe
Authors: Madzivire, Alex B.
metadata.dc.type: Article
Keywords: change theory
grounded theory
Issue Date: 2010
Publisher: MaCotra
Citation: Madzivire, A.B. (2010). Usability of Eisenhardt’s Process in the Emerging Economy of Zimbabwe. Macotra
Abstract: My intensive literature search on the application of Eisenhardt’s (1989) eight steps of building theory from case study research revealed that no-one had tried out the process in Africa. Further evidence suggested that Eisenhardt has been popularising her own process. The challenge in my study was to test-through-use the process in the Zimbabwean context. From my experience documented below, I assert that Eisenhardt’s process is usable in the further study of transformation in Zimbabwe. I strongly suggest and encourage researchers interested in qualitative research methodologies, particularly ‘grounded theory’, to use it in Zimbabwe, other African contexts and, generally, in emerging economies outside Africa
Description: This article is a derivative of the author's doctoral thesis at the University of South Africa’s (UNISA) School of Business Leadership (SBL) from 2001 to 2003. The electronic version of the thesis is available on the Unisa Institutional Repository.
Appears in Collections:Business Studies Staff Publications

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