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Strategic Management Process
(2011-01-24)
Wheelen and Hunger (2002) say that strategic management is a set of managerial decisions and actions that determines the long-run performance of an organization. It includes environmental scanning (both external and internal) ...
Humanisation of work
(2011-05-11)
Overtime, some jobs become routine and less challenging, resulting in the demotivation of the job-holders. Effort should be made to make work more rewarding or satisfying by adding more meaningful tasks to a worker’s job. ...
Cost-oriented Pricing
(2011-05-11)
Although in practice, there are many ways of arriving at a price, these can be reduced for simplicity to two basic methods namely, cost-oriented and demand-oriented price determination. Cost-oriented pricing is typical in ...
Environments that affect Marketing Management
(2011-01-24)
The marketing environment is in continual flux, spinning off new opportunities and new threats. Instead of changing in a slow and predictable way, the environment is capable of causing major surprises and shocks.
The key ...
Three strategic-making tasks of an organisation
(2011-01-24)
Management’s mission of what the organization is trying to do and to become over the long-term is referred to as the organization’s mission. A mission statement specifies what activities the organization intends to pursue ...