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    Marketing: Packaging and branding 

    Chaneta, Isaac (Dr.) (2010-12-23)
    A total product is much more than a physical product. If a product is involved, it probably needs packaging. Further, physical products and services probably should be branched to make sure that they are clearly identifiable ...

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    Author
    Chaneta, Isaac (Dr.) (1)
    Subject
    branding (1)
    packaging service (1)physical product (1)product differentiation (1)promotion (1)... View MoreDate Issued2010 (1)Full TextFull Text (1)

    University of Zimbabwe: Educating To Change Lives!
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