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The effects of social media marketing on sales performance: a case of Peace Security Company
(2019-12)
The study focused on examining the effects of social media marketing on sales performance at
Peace Security Company. Social media marketing plays a very crucial role in increasing sales
performance of firms and organisations ...
An evaluation of the effectiveness of social media marketing in enhancing sales performance in the mobile telecommunication industry. A case of Econet wireless Zimbabwe (2010-2014)
(2017-03)
Social media marketing a new phenomenon in marketing that came about as a result of the growing popularity of social media. The research focused on the effectiveness of social media marketing in the telecommunication ...