University of Zimbabwe Institutional Repository

Browsing by Subject "Quality Function Deployment"

Browsing by Subject "Quality Function Deployment"

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  • Nyemba, Wilson R.; Mushiri, Tawanda; Mbohwa, Charles; Shoniwa, Kuda J. (2016-03)
    Customer perceptions of products continuously change over time. Marketing specialists are generally tasked with the responsibility of rebranding and product changes. However this is normally technology driven, with inputs ...